Project Overview

Waste not, want knot

Urban Hardwoods builds one-of-a-kind furniture using trees salvaged from Seattle neighborhoods. With the company on the rise—recently opening their third retail location in Santa Monica—they needed branding that brought the story behind their handmade designs to life.

The new Urban Hardwoods logo

Scope of Work

+ Logo Design
+ Graphic Standards
+ Photography
+ Website
+ Video

The Challenge

Finding their brand voice

Urban Hardwoods came to Hansen Belyea after a disappointing rebranding effort with a different branding agency. Despite feeling somewhat discouraged, they were eager to find an image and voice that matched the distinct nature of the furniture they build.

What We Did

Local craftsmen carve their niche

During an in-depth discovery session, we rolled up our sleeves to uncover Urban Hardwood’s unique production process and learn their business goals. From there, we went to work creating a new logo, responsive website, print advertising, video, social media campaign, and more. The result? A powerful brand image that will last as long as the solid dining room tables fabricated in their wood shop.

Urban Hardwoods Video

“They understood us, then found a style and a voice that really fit us. It has influenced all of the work they have done for us moving forward.”

Bryan Reed – General Manager / Urban Hardwoods

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