Speaking from the heart of your business

Your business is unique — and your branding needs to be, too. Strong branding is the gateway between you and your customers. It can tell your story, spread your values, and instill confidence. It’s an area of great importance – and we’ve dedicated our careers to mastering it.

Our brand building process

1. Discovery icon

1. Discovery

We want to know who you are. So at our discovery meeting, we like to listen. We facilitate discussion. We note nuances. And we build a picture of what makes you unique.

2. Brand Strategy icon

2. Brand Strategy

This is your brand compass. We’ll create a strong, insight-based strategy to guide everything going forward, including messaging, visuals, and activation.

3. Brand Messaging icon

3. Brand Messaging

Key brand messaging — mission statements, tag lines, brand language systems, and more — will give you the tools to talk about yourself. So your customers can start talking about you, too.

4. Visual Brand Design icon

4. Visual Brand Design

From the development of a unique logo or wordmark, to the color palette, typography, photo and graphic styles, this is where the look of your brand comes to life.


Building a new brand

PRIME Electric partnered with Hansen Belyea to completely re-imagine their brand. A year after the roll out, PRIME’s Marketing Director talks about how the process went.


Proudly Northwestern

Blackwood Homes

Realizing your vision of home

Schultz Miller

Engineering a whole new look

Branding Services Offered

+ Brand Platform
+ Logo Design
+ Typography & Color Palette
+ Naming
+ Tagline
+ Graphic Applications
+ Graphic Standards Manual

Selection of logos developed by Hansen Belyea

“They bring an intangible quality to design and creative endeavors that you can’t entirely explain, but it’s everything. They’ve just got it, and that’s huge. They’re in a kind of sweet spot in that regard.”

Marc Vassallo – Marketing & Communications Director / Schultz Miller

A trusted brand gets colorful

Perteet is an award-winning infrastructure consulting firm. For over 28 years, their work has improved the quality of life in Washington State communities. We helped them create a new brand identity that better reflected who they were as a company and set them apart from competitors.

See the new brand


Telling a community story


What marketing greatness looks like

Naming and Branding

A new name for pediatric excellence

Allegro Pediatrics
Print brochure

Where innovation lives

Perkins and Will

A new look for Orion

Brand launch video created for Orion

“Brand building has always been at the core of what we do. There are a lot of agencies that work on brands, but few who specialize in building them from the ground up.”

Ron Hansen – Principal / Design Director, Hansen Belyea

Recent branding projects

Logo & Branding

Doing good – while looking good

Logo & Branding

Energizing a growing brand

Prime Electric
Logo & Branding

Refreshing a long-running practice

McGuire Law

Best Branding in Seattle

After reviewing 155 Branding Agencies in Seattle, posted their top 15 picks. We’re proud to make the list, and thankful to have worked with so many great companies on branding initiatives through the years.

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