Branding

Speaking from the heart of your business

Your business is unique — and your branding needs to be, too. Strong branding is the gateway between you and your customers. It can tell your story, spread your values, and instill confidence. It’s an area of great importance – and we’ve dedicated our careers to mastering it.

Our brand building process

1. Discovery icon

1. Discovery

We want to know who you are. So at our discovery meeting, we like to listen. We facilitate discussion. We note nuances. And we build a picture of what makes you unique.

2. Brand Strategy icon

2. Brand Strategy

This is your brand compass. We’ll create a strong, insight-based strategy to guide everything going forward, including messaging, visuals, and activation.

3. Brand Messaging icon

3. Brand Messaging

Key brand messaging — mission statements, tag lines, brand language systems, and more — will give you the tools to talk about yourself. So your customers can start talking about you, too.

4. Visual Brand Design icon

4. Visual Brand Design

From the development of a unique logo or wordmark, to the color palette, typography, photo and graphic styles, this is where the look of your brand comes to life.

“We worked with Hansen Belyea to complete a very positive rebrand and multiple video and marketing initiatives released over the last few years. We received great client and employee feedback.”

Oliver Whitehead, Chief Operating Officer, Prime Electric
Prime Electric

Building a new brand

PRIME Electric partnered with Hansen Belyea to completely re-imagine their brand. A year after the roll out, PRIME’s Marketing Director talks about how the process went.

Branding

Telling Lochner's story

Lochner
Rebranding

Energizing a growing brand

Prime Electric
Rebranding

An opportunity to elevate

Furtado
Branding Services Offered

+ Brand Audit
+ Brand Platform
+ Logo Design
+ Typography & Color Palette
+ Naming
+ Tagline
+ Graphic Applications
+ Graphic Standards Manual

Selection of logos developed by Hansen Belyea

“They bring an intangible quality to design and creative endeavors that you can’t entirely explain, but it’s everything. They’ve just got it, and that’s huge. They’re in a kind of sweet spot in that regard.”

Marc Vassallo – Marketing & Communications Director / Schultz Miller

Bridging eras to reinvent Furtado

Furtado recognized the need to evolve its brand and digital presence to better attract top talent, strengthen partnerships, and reinforce its commitment to excellence and inclusivity. To achieve these goals, they engaged Hansen Belyea, a firm with expertise in brand strategy, digital transformation, and user experience design.

See the new brand