The Right Timing
For Blueline, 2018 was the year to take the next step. The company had built up a successful engineering practice, and now it was time to grow its team and go after bigger opportunities. But the company needed a way to tell its story, and an identity that could carry it forward. It was time to rebrand. Working closely with Blueline leadership, Hansen Belyea developed a new logo, brand messaging platform, business collateral, and a Website reflecting brand values and a clean, modern visual style. The result is a brand that could now speak compellingly to an audience of new and existing clients and potential hires.