Project Overview

New goals, new brand

For Blueline, 2018 was the year to take the next step. The company had built up a successful engineering practice, and now it was time to grow its team and go after bigger opportunities. But the company needed a way to tell its story, and an identity that could carry it forward. It was time to rebrand.

The original Blueline logo

The original website

The Challenge

Attracting top talent in a competitive market

Attract top talent and go after big opportunities: these were the twin goals of Blueline’s rebranding effort. The main tool for achieving these goals would be a totally redesigned web presence, which would bring the brand story to life for both candidates and clients.

Scope of Work

+ Brand Messaging
+ Logo Development
+ Graphic Standards
+ Website
+ Photography
+ Proposal Template
+ Social Media

What We Did

Building a compelling story

Using research and working closely with leadership, Hansen Belyea developed a new logo, brand messaging platform, business collateral, and a Website reflecting brand values and a clean, modern visual style. The result is a brand that could now speak compellingly to an audience of new and existing clients and potential hires.

“Since working with a new brand identity that transformed the previously dated look into something that attracts new candidates and does the firm’s fun culture and great work justice.”

Ranjana Sterling – Marketing Manager / Blueline
The Result

Nearly 30% growth in revenue

Since the site launched, Blueline has received positive feedback from new hires and clients, and enjoys the confidence that it’s now better positioned for the future. But the real results are in the numbers: a 50% growth in staff and a 29.5% increase in revenue, all in a single year.

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