A Sophisticated and Approachable Design
Hansen Belyea saw an opportunity to rethink how BCRA used its site, and the role it could play in communicating the unique themes we were developing. Rebuilt from the ground up, the new site focuses on clean, effective storytelling. The tasteful, easy-to-navigate structure creates a stage for content that sells BCRA’s unique approach, which is built on cross-collaboration between diverse functional teams. The site also shows its commitment to community through thoughtful development. Finally, it promotes the breadth of projects BCRA takes on, and its ability to not only handle but elevate every client request. The result is a digital presence for the company that is sophisticated yet approachable, balancing truly impressive work against the company’s human touch.