Project Overview

Partners in progress

Perteet, an award-winning infrastructure consulting firm, has been using innovative ideas to solve client challenges and enhance the quality of life in Washington State communities for over 28 years. The firm came to Hansen Belyea with the goal of creating a new brand identity that would better reflect who they were as a company and set them apart from competitors.

Original Perteet logo

The new Perteet logo

The Challenge

Honoring the past

The original Perteet logo was dated and confusing, however we wanted to create a thread of connection between the firm’s past and future. The new logo draws on the DNA of the original logo while embodying the energy and vitality of the organization today.

Scope of Work

+ Brand Messaging
+ Logo Development
+ Graphic Standards
+ Website
+ Proposal Template
+ Photoshoot

What We Did

Building internal buy-in

Being 100% employee owned, Perteet also knew that in order to successfully launch the new brand and ensure it was deployed properly over all touch points, they needed strong internal buy-in. We developed easy-to-follow brand standards and an internal brand guide brochure to help Perteet’s team consistently and effectively use their new brand and messaging.

“This whole process has been wonderful. I would have guessed along the way that something would go wrong or something would be a problem. From the website to the messaging, everything went so smoothly it was almost scary. They’ve been fantastic to work with.”

Lori Castro – Marketing Director / Perteet

“They really delivered. The process was very transparent. Keeping to our deadlines was critical and they did a stellar job.”

Lori Castro – Marketing Director / Perteet
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