Perteet, an award-winning infrastructure consulting firm, has been using innovative ideas to solve client challenges and enhance the quality of life in Washington State communities for over 28 years. The firm came to Hansen Belyea with the goal of creating a new brand identity that would better reflect who they were as a company and set them apart from competitors.
Original Perteet logo
The new Perteet logo
The original Perteet logo was dated and confusing, however we wanted to create a thread of connection between the firm’s past and future. The new logo draws on the DNA of the original logo while embodying the energy and vitality of the organization today.
+ Brand Messaging
+ Logo Development
+ Graphic Standards
+ Website
+ Proposal Template
+ Photoshoot
Being 100% employee owned, Perteet also knew that in order to successfully launch the new brand and ensure it was deployed properly over all touch points, they needed strong internal buy-in. We developed easy-to-follow brand standards and an internal brand guide brochure to help Perteet’s team consistently and effectively use their new brand and messaging.