Hansen Belyea Blog
Tuesday, January 2, 2024

Reflecting on Hansen Belyea’s Past, Present, and Future

By Brianna Home

In a time when convenience often takes precedence over connectivity, we’re reaching out. We want to reflect on this past year alongside all of you — our valued clients and community.

To be transparent, 2023 started slowly. We were unsure what the year would hold in terms of business whether or not we would host another Co-Lab event. There was industry talk (and real feelings!) of a slowdown, but Hansen Belyea forged ahead in the face of uncertainty.

Where We’ve Been

Fueled by incredible feedback about Co-Lab22, we hosted Co-Lab Mini in April and Co-Lab23 in October which brought over a hundred individuals from the Seattle marketing community. We empowered marketers to harness the power of AI tools even, and perhaps especially when it feels daunting. We also explored our own emotional intelligence, ultimately improving outcomes for our clients while feeling more connected to our work.

Some of the work we’re most proud of this year is being hired by eight remarkable new clients that represent the best of their respective industries in engineering, construction, and education including WSP, Puget Sound Electrical Joint Apprenticeship and Training Committee (PSEJATC), LDC, and UMC. We filmed and produced many videos ranging from highlighting special cause areas to recruitment videos to new company offerings. We are in the midst of four major rebrand projects, all of which will launch in Q1 2024. And we launched four websites last year, with three to follow in the new year, as well.

The year turned out to be anything but slow.

Business travel was back in full swing for us, including trips to Denver, San Diego, Austin, Los Angeles, and San Jose. We also recently had the privilege of joining one client at their annual retreat in Chicago where we assisted their senior leaders in launching their new brand and website internally, ushering in a new era of business and unifying their entire company. It was a unique and exciting opportunity to be invited to stand shoulder-to-shoulder with our client as they unveiled our work to their company leaders.

Where We’re Going

When we talk internally about the last year a touchstone moment for us is the voice of one client saying they appreciate how accessible we are – that they keep returning to our services because they feel that they get to work with genuine people who care about their company and have the skills to create high-impact marketing and brand.

That’s who we’ll continue to be in 2024.

Where We Are

We’re excited about the relationships that we’ve bolstered, the new connections that we made, and the skills and perspectives we gained this year propelling us into the new year and beyond.

From all of us at Hansen Belyea, thank you for your business in the past, now, and in the future. We hope that you and your family have an amazing 2024!

Brianna, Ron, and the Hansen Belyea team