Hansen Belyea Blog
Wednesday, April 26, 2023

Highlights and Takeaways from Co-Lab Mini

By Hansen Belyea

Thank you to each and everyone who was able to attend our second conference, Co-Lab Mini.

If you aren’t already familiar with our marketing conferences under the Co-Lab moniker, we have begun organizing these marketing events along with our friends at social media agency, Project Bionic to provide additional opportunities for the Seattle marketing community to come together.

A Full Conference in Half a Day

While Co-Lab Mini was shorter in duration, a lot of ground was covered. There were three speakers and two 45 minute sessions of roundtables. Roundtable discussion topics included: Video Strategy, Brand Evolution, Social Media Strategies (Beginning and Advanced), Short Format Video Strategy, Intention Setting, Brand Evolution, Google Analytics 4, Website Strategy, and Your Biggest Marketing Challenge.

Wade Brill explaining “Mountain Meditation” to the Co-Lab Mini audience during her presentation, Center with Intention

The afternoon also provided opportunities for people to connect organically both prior to the event, as well as at the end of the afternoon during a happy hour. New connections were made and old friends could reunite. It was all about building the community.

Attendees and speaker Wade Brill engaging in conversation during Co-Lab Mini

Key Insights from the Afternoon

The subject matter covered by our featured speakers, Cara Castro, Wade Brill and Kelly Parriott maintained a common theme. Each told their personal stories, struggles and wins and shared methods they applied for overcoming obstacles both in work and their personal lives. Without planning it as such, each of their presentations touched upon and reinforced similar ideas such as approaching challenges as an opportunity, learning to adapt, and looking for quick wins.

During and after Co-Lab Mini, we also received survey feedback from Co-Lab Mini attendees and many had positive things to say about the afternoon roundtable sessions. We listened to feedback from Co-Lab22 and extended the amount of time each roundtable lasted which Co-Lab Mini attendees appreciated. Survey responses also mentioned that time spent in discussion with and learning from fellow event attendees was greatly appreciated.

Kelly Parriott of Tutta Bella sharing how to lead with her presentation, Fostering a Culture of Innovation in an Economic Downturn

What Attendees Had to Say About Co-Lab Mini

“In just a half day I got a full dose of business strategy, marketing tech, professional development and a bit of self care – then washed it down with good wine and great networking.”
– John Crase, WJE

“Co-Lab was a rare opportunity to discuss real-life marketing challenges with a passionate and diverse group of professionals from 30-year branding experts to others like me still working it out.”
– Co-Lab Mini Attendee

Founder of Good Mountain Collective and Co-Lab Mini Speaker, Cara Castro speaking about Redirection Post Rejection.

“It was such a great opportunity to be (live again) in a group of likeminded people. Everyone’s curiosity and desire to learn and grow was inspiring!”
– Kirsti Rochon, Kirsti Rochon Design

“Co-Lab Mini was everything you could hope for in a half-day event! The speakers were interesting, the round tables were thought-provoking, and the networking rounded out the day well!”
– Trinity Jackson, Affect Social

Attendees of Co-Lab Mini listening to speaker Kelly Parriott

What the Future Holds for Co-Lab Events

We’re already devising plans for our next full-day conference in the Fall, which will be appropriately called Co-Lab23. If you weren’t able to attend Co-Lab22 or Co-Lab Mini, we hope you’ll consider joining and contributing to this growing, collaborative community. Once more of the details are in place, we’ll let everyone know the specifics. Be sure to keep an eye on the Hansen Belyea Events page as well as the Co-Lab website.

Until then, thank you again to everyone who attended Co-Lab Mini, as well as Co-Lab22. See you at Co-Lab23!