It Starts with a Point

Hansen Belyea created a video that brings visibility to the people behind the work of surveying for Furtado’s It Starts with a Point campaign. Coinciding with National Surveyors Week, the video highlights surveyors who take pride in shaping the built environment, from those just beginning their careers to those with decades of experience.

Through interviews with a range of team members both in Furtado’s office and in the field, the video captures the depth of the team’s perspective. Hansen Belyea’s Creative Director, Ron Hansen, was lucky enough to join Furtado for a ride along, gaining a firsthand view of their work in action.

The result is a piece that reflects both the technical expertise and human side of surveying, reinforcing a campaign grounded in purpose, pride, and continuity.