A Presentation through the San Francisco Chapter of SMPS
Better digital content starts with strategy.
AEC marketers are continually tasked with creating great content for digital platforms – and we all know that is everything but easy. Regardless of channel, identifying, creating and promoting the best stories takes skill, practice and strategy.
Through their 15+ years of experience, presenters Bill Michie and Brianna Home have identified best practices and pitfalls of creative storytelling through digital platforms. During this session, they will help you embrace strategy and provide ideas and inspiration to improve your digital content.
During the presentation they discussed:
+ How you can make your digital marketing strategy effective and evergreen
+ How to determine whether a story worth telling via digital platforms
+ Asking the right questions to build a better story
+ Finding the right balance and types of messaging and posts
+ Testing and measuring success, and applying lessons learned
+ Getting more out of LinkedIn and video
+ How to blend the physical and digital worlds to drive engagement
More About Brianna and Bill
Brianna Home, Strategic Director, Hansen Belyea
As the Strategic Director at Hansen Belyea, Brianna has built rapport with her clients by listening to their needs and delivering beyond expectation. For the past ten years, she has enjoyed leading Hansen Belyea’s clients through many successful branding, video and website projects. The first ten years of her career, Brianna spent working in-house as a Marketing Director for an international manufacturing company. Brianna frequently presents at industry events and is also the Past President of the American Marketing Association.
Bill Michie, Northwest Communications + Brand Leader, DPR Construction
As DPR Construction’s NW Communications + Brand leader, Bill helps position his firm to build great things from Seattle to the Silicon Valley. In this dream role, his mission is to identify and creatively share stories of DPR’s innovative team members and the structures they build. He unites marketing and communication strategy with construction operations knowledge to create award-winning strategic communication campaigns and project-winning proposals. He is an advocate for proactive strategic communications and believes they can help AEC marketers create more successful outcomes for their firms and reduce proposal workload too!
An AEC marketer for 15-years and an SMPS member just as long, he remains an engaged volunteer with the SMPS Seattle Chapter. Currently he is a Professional Development Committee member, Communications + Brand Roundtable facilitator, and Multiply Mentor.