Creating an effective annual marketing strategy involves setting clear objectives, aligning activities to the business strategy, and developing an approach that can adapt to both short-term needs and long-term goals. Join us Thursday, December 12, from 12–1pm PST for this FREE virtual session where we will dive into actionable steps to help you prepare your 2025 marketing strategy. This event will cover how to maximize your marketing budget, such as how to secure budgetary support for your marketing strategy and engage your team in meaningful discussions. We’ll also review a mock AEC-marketing strategy and discuss how to measure the effectiveness of your initiatives to streamline next year’s planning process.
This in-depth session is designed for AEC marketers preparing for the year ahead. This event will cover how to develop a high-impact marketing strategy.
Learning Objectives:
+ Learn effective strategies to make the most of your marketing budget
+ Build support and alignment throughout the company
+ Facilitate impactful team brainstorming and discussions
+ Develop initiatives that align with company goals and track progress
+ Review a mock AEC marketing strategy
Through our expert tips gleaned from our experience and research with other marketing experts, you’ll walk away with actionable steps to confidently develop a more effective marketing strategy.
When: Thursday, December 12th, 2024
Time: 12 p.m. Pacific (1 hour long)
Where: Virtual
Fee: Free
Register: Details for joining this event will be delivered to your inbox upon registering for this event via SMPS Seattle here.