How do you create a brand that stands out against competitors and is true to who you are? For many companies, employees are not confident in understanding nor explaining how they are different and why it matters. But this doesn’t have to be the case. In this workshop, we will present how to get to the core of what makes you unique. We will discuss key steps you can take to understand your internal and external audiences and build a strong brand that resonates.
Key Audience Take-Aways
· How to identify opportunities to stand out
· Engaging your internal team
· Leveraging your external audiences
· Ensuring your logo represents your brand
· Elements of a strong brand story
· When and why to hire a branding firm