Catalyst Conversations
Catalyst Conversations aims to bring action and relevancy to all things A/E/C marketing with a diversity of thought. It is intended to be a low-stakes, open form, conversational speaking engagement that truly brings depth and knowledge to each topic.
More about this event
Key Takeaways
+ What metrics are and how they show up in AEC. We’ll explore metrics related to pursuits, sales, social media, websites, business development, and more.
+ How to identify what’s worth tracking—and why; what to start, stop, and keep tracking.
+ Approachable, realistic ways to track metrics without exhausting resources.
+ You’ve got your metrics—now what? How to interpret results and use them to influence action.
+ How to drive change with your metrics, including how to present the business case for what your team needs, backed by data.
+ Is a metric no longer working for you? When to retire metrics –and when to adopt new ones.
Our panelists include:
Brianna Home
Strategic Director, Hansen BelyeaBrianna Home is the Strategic Director of Hansen Belyea, a Seattle-based branding agency, and has led client projects for over a decade. With over 20 years of marketing experience, she helps companies tell their unique stories through brand, video and web, employing research in their marketing strategies to guide measurable results. She enjoys collaborating with AEC companies and is a past speaker for SMPS Seattle, which Hansen Belyea proudly sponsors.
Isabel Rohrs
Marketing Director, VECA Electric & TechnologiesIsabel Rohrs, Marketing Director for VECA Electric & Technologies, has previously worked for architecture and general contractor firms in her 16 years of industry experience. With a background in graphic design, she utilizes visual storytelling to promote brand authenticity. Isabel prioritizes removing barriers to marketing team functions, improving internal processes, and strengthening collaboration between marketing and technical staff.
Kim Baker
Director of Business Development, PS2 EngineeringKim Baker has spent two decades in AEC marketing and business development translating instinct into insight. As Director of Business Development at P2S, she’s curious about as much about what the numbers reveal – using metrics to understand past wins, decode market behavior, and occasionally read the industry’s tea leaves about where opportunity is hiding – she is curious about they don’t show. What is your hit rate actually telling you?