The Best Ideas from Our Marketing Idea Exchange

By Katie Auker
We started our Insight Out Event Series a few years ago with the intention of sharing our knowledge and bringing marketers together to get inspired. Historically, our events have consisted of a presentation, followed by Q&A. We noticed that marketers were helping one another by sharing experiences and tips. So, we thought: what if we ...

We started our Insight Out Event Series a few years ago with the intention of sharing our knowledge and bringing marketers together to get inspired. Historically, our events have consisted of a presentation, followed by Q&A. We noticed that marketers were helping one another by sharing experiences and tips. So, we thought: what if we dedicated a whole event to idea sharing?

Our first-ever Marketing Idea Exchange Breakfast was held on January 10, 2020, at our offices in Seattle and was well attended by marketers from a variety of industries. Over breakfast and coffee, we had the opportunity to facilitate lively small group discussions to share strategy, insights, and challenges. Topics included metrics, leadership, marketing strategy, content strategy, and video strategy.

There were a lot of great ideas shared, and we heard many comments about how people were pleased with the ideas they got during the sessions. Below we compiled a list of the top ten takeaways from the event.

  • Take the time to plan a content calendar — even if it is just a month in advance. Consider including significant dates for your industry and common hashtags.
  • Source topics and content from different departments like Human Resources, Sales, Engineering and give them enough lead time to deliver quality content.
  • For social media and newsletters, build graphic templates and content guidelines to establish consistency and make the creation and delivery easier.
  • Consider using video as part of your onboarding plan so that messages are consistent for each new employee.
  • To establish your company or leadership as thought leaders in your industry, promote new projects, innovations, and blogs written (or ghostwritten) by leadership. Share those through your company LinkedIn pages and encourage your employees to engage or share as well.
  • Get more buy-in from your team by having them create their own business development or marketing content creation goals, instead of being having tasks assigned from marketing.
  • Use video on your website and promote it through your social channels instead of posting it on your YouTube or Vimeo channel.
  • Get more traction with videos by using QR codes in proposals or other printed collateral (in case you don’t know, you can just use your smartphone camera now, no app needed).
  • Use video to introduce your leadership in a more personal way by seeing them and hearing from them in their own words.
  • Explore LinkedIn paid campaigns that target specific departments and levels of companies you want to engage.

Thank you to everyone who contributed to making this such a great event! If you don’t want to miss the next opportunity to learn and share ideas, see our full schedule of 2020 events.

In case you didn’t know, we create marketing strategies for many of our clients that help them stand out in their industries.

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