The Deming Institute – Campaign

A Legacy to Take Forward

A Legacy to Take Forward

The Deming Institute continues to be a catalyst for bringing the teachings of Dr. W. Edwards Deming to the forefront. A fundraising initiative was needed in order to move the organization forward and expose new audiences to the teachings and methodologies of the institute, as well as develop an online platform for learning. Hansen Belyea worked with the institute to understand its audiences and craft a campaign to garner the support of those who champion the organization. The On-Ward campaign included naming, logo, brochure, photoshoot, style-guide and digital assets. The campaign has currently raised 76% of its fundraising goal.

Deming Campaign Tagline- On-Ward

The On-Ward campaign logo was designed to compliment the Deming Institute logo, knowing that they would appear together in many situations

The campaign brochure

The campaign brochure

Project Scope

– Campaign Name
– Campaign Logo
– Photography
– Infographics
– Brochure Design
– Campaign Standards

Custom photography

Custom photography

A style guide created to maintain consistency throughout the campaign

A style guide created to maintain consistency throughout the campaign