A New Look Makes Big Strides in Retail Sales
“We’re selling product, but no one remembers our name,” voiced a pair of enterprising college students when they visited our offices.
The two young entrepreneurs were Jake Director and Riley Goodman. At the time they approached Hansen Belyea, their apparel company was known as Seatown LAX. They were making great strides with new product designs, but eagerly wanted their brand image to be on par with their bold and colorful product offerings. We repositioned the company with a new name, identity, packaging and website. By seamlessly blending sports, fashion and a healthy dose of hometown pride, Strideline is now turning heads—and feet—in national retailers like Nordstrom, Champs, Macy’s and Zumiez.