Design at the Crossroads of Legacy and Progress
With their beloved Georgetown eatery turning ten in 2013, Smarty Pants’ owners Tim and Michelle wanted to celebrate with a refreshed brand identity. They wanted something bold. Something beautiful. Something that would look great on an extra-large Beefy Tee. Faced with this challenge, the Hansen Belyea team went full-throttle developing a new logo, menus, t-shirts, posters, and more. The new Smarty Pants branding captures an establishment moving forward with confidence while preserving their freewheeling and independent attitude.