PRIME Electric – Rebrand

Energizing a Growing Brand

  • Project Type:
  • Branding
  • Photo Shoot
  • Logo Development
  • Video
  • Print
  • Identity
  • Web

Prime Electric Has a New Look

Prime is one of the most prolific and successful electrical construction contractors on the west coast. With primary markets in the tech-centric regions of Seattle and Silicon Valley, Prime has extensive experience across all industry groups, and delivery models. The company’s rapid growth made it clear that the old brand image was no longer in sync with the projects Prime is executing today. With a model of continuous improvement, they turned inward to reassess their position in the market, and move forward with a powerful new image to pave the way for continued future growth.

The New Prime Electric Logo

The New Prime Electric Logo

The new logomark emphasizes Prime’s model of continuous improvement

The new logomark emphasizes Prime’s model of continuous improvement


Telling the Prime Story

Hansen Belyea worked closely with Prime Electric to capture footage of projects and facilities in both Washington and California. The series of videos were used to roll out the new brand both internally and externally. A series of short videos were also created for social placements.

Hansen Belyea led both photo and video shoots

Hansen Belyea led both photo and video shoots

PRIME Building

Powered By People / Video for Prime Electric

Prime Electric Graphic Standards

Prime Electric Graphic Standards

PRIME ELECTRIC / WOMEN IN CONSTRUCTION

Prime magazine – content, photography and design

Prime magazine – content, photography and design

Marketing & Branding Performance

“Hansen Belyea’s logo design and overall rebrand design has been very well received both internally and within the marketplace. Our online performance has significantly increased. From a company who had never previously measured our performance through marketing initiatives, Hansen Belyea did a fantastic job giving us input on how to measure our success, what metrics to look at and how to evaluate those.”
– Kayleen Tinker, Marketing Manager, Prime Electric