Marketing Icon: a bar graph CUSTOMIZED STRATEGIC PLANS

Creating a plan to connect with your audience

A solid strategic marketing plan drives revenue and helps generate team growth. We create effective, custom marketing strategies that leverage creativity along with data to elevate your brand. We take into consideration where you are in the market, your audience and goals, then create a custom plan that includes creative ways to get noticed. The in-depth plan aligns with your overall company goals, helps prioritize your marketing initiatives and includes metrics to gauge your marketing success.

Tactics for engaging with your audience

Building a Solid Marketing Strategy

01

Goal Alignment

We don’t use templates when creating a marketing plan. Each company has a different team, industry, goals, and culture. It is critical that we understand all of these facets before we start creating your marketing strategy. To glean this information we may meet in person, read about your current strategy or conduct surveys.

02

Review Past Strategy

Chances are you have been doing some sort of marketing – whether it’s posting on social media, sponsoring industry events, or creating your website. We meet to review what you’ve been doing and what you think has been working (or not). We make sure to understand your constraints – budget, time, and staff resources.

03

Understand Your Audience

Who are you trying to reach? What do they think of your company now? What do you want them to think? We create target audience personas to help guide the marketing strategy development. This can be based on survey data or meetings with your team.

04

Develop a Plan

We develop key marketing goals with associated initiatives that will allow you to stand out from your competition. The plan includes marketing initiatives by channel – website, printed materials, sponsorship, events, e-communication, etc. We also propose metrics to measure.

05

Metrics for Success

We meet to discuss the proposed marketing strategy and get your feedback. Together, we decide which metrics will be measured to gauge success. We refine the plan and goals and make an agreement about what you plan to achieve over the course of the year.

06

Activate the Plan

Some clients are able to put their plans into action with their own team. Others work with Hansen Belyea to create campaigns, develop content, templates or websites that allow them to stand out from their competition.

You may think you know exactly what you want, but Hansen Belyea may offer alternative solutions that you hadn’t thought about. They’re experts in their field and know how to successfully drive your marketing initiatives.

MARKETING STRATEGY

 

Services Offered

 

+ Top Marketing Goals for the Year
+ Target Audience Personas
+ Key Marketing Tactics
+ Marketing Initiatives by Channel
+ Metrics to be Reported Quarterly

I've worked on both the client and agency side in my career. One thing I have seen, is that marketing has the potential to change perceptions and even shift industries.