Helping a Lift Company Elevate its Brand
A global company known for its blue lifts, Genie has partnered with Hansen Belyea for over 12 years to ensure its brand message is elevated and on-target. Recent work has included the development of a new corporate tagline. “Taking you Higher” was rolled out with a supportive graphics standards manual, campaign logomark and toolkit. Print advertising, dealer kits and promotional posters were created to help spread the word of Genie’s continued dedication to creating exceptional aerial solutions.