A Legacy to Take Forward
The Deming Institute continues to be a catalyst for bringing the teachings of Dr. W. Edwards Deming to the forefront. A fundraising initiative was needed in order to move the organization forward and expose new audiences to the teachings and methodologies of the institute, as well as develop an online platform for learning. Hansen Belyea worked with the institute to understand its audiences and craft a campaign to garner the support of those who champion the organization. The On-Ward campaign included naming, logo, brochure, photoshoot, style-guide and digital assets. The campaign has currently raised 76% of its fundraising goal.