Authenticity is hard to fabricate, yet consumers are increasingly craving it and companies are pushing harder than ever to achieve it. Hansen Belyea’s Strategic Director Brianna Home will join Urban Hardwoods General Manager Bryan Reed at PSAMA’s June 10th lunch to share insights on creating an authentic brand story and choosing the ideal marketing partner.
Having been on both the agency and client side herself, Brianna will discuss her thoughts and theories on consumers’ current demand for authenticity, how to discover your company’s own authentic story, and how to best share that story with the world.
The current authenticity movement is an ideal environment for Urban Hardwoods, a premiere Seattle brand of handcrafted artisan furniture made from salvaged trees—a company who has authenticity in spades. Bryan will share his experiences, challenges, and ultimately, success stories at the helm of UH during their recent rebranding initiative as the company discovered how to tell its one-of-a-kind story.
Come learn, share, and dialog with Brianna and Bryan June 10th
Wednesday, June 10, 2015
11:30 – 1:30pm
Washington Athletic Club, 1325 6th Avenue, Seattle, WA 98101
For more information visit PSAMA.