Hansen Belyea Blog
Thursday, February 26, 2015

“BRANDMARK™ Creating and Protecting Your Brand.”

By Ron Hansen

Hansen Belyea is partnering with Foster Pepper, Intellectual Property attorneys for a lunch seminar that will explore the elements of a strong brand and the benefits of trademarking it.

More than 120 attorneys located in Washington state represent Foster Pepper. Their clients include businesses, publicly traded companies, municipalities, government agencies, entrepreneurs, philanthropic organizations and individuals.

This exciting and informative panel is geared toward C-Level marketers, senior creative and sales professionals as well as general and in-house counsel. Guests are invited to engage with the panel during the question and answer portion of the program.


  • What constitutes a good brand
  • Legal considerations in trademark selection
  • Rebranding considerations
  • Limiting risk and liability
  • Trademarks vs. Copyrights and legally protecting both
  • What to expect when working with a law firm and marketing agency on 
creating and protecting your brand
  • When is the right time to seek and select counsel for your brand


  • Nancy Stephens, Member, Foster Pepper
  • Rick Koske, Member, Foster Pepper
  • Brianna Home, Strategic Director, Hansen Belyea