Toe the line
Strideline
“We’re selling product, but no one remembers our name. We don’t want to be just another fashion fad,” voiced a pair of young entrepreneurs. How would their upstart athletic sock company capture more attention, market share and memorability instead of fading out?
To create an engaging and differentiated brand narrative, Hansen Belyea repositioned this energetic challenger with a new name, identity and packaging. Evoking a unique combination of sportive and fashion-forward imagery, Strideline turns heads—and feet—in stores.
