Standing Out From the Crowd
It was important to Pediatric Associates that all 350+ doctors, nurses, and staff had a voice in the process. Through 13 discovery sessions and both internal and parent surveys, we gathered the input of over 2,200 people. Based on what we learned, it was clear the practice needed a stronger identity in order to stand out from the competition and be easier to find online. Pediatric Associates wanted a name that was shared with no other pediatric practice in the country, and they wanted to own their exact URL. With these parameters in mind, we developed the name Allegro Pediatrics, and built a robust brand platform that better reflects the values and characteristics of this vibrant practice.