An Insurance Provider Shows Its True Colors
Physicians Insurance is a 30-year-old mutual insurance company providing medical professional liability and hospital liability in Washington, Idaho, and Oregon. Despite their long-standing reputation, new competition and changes in the healthcare industry threatened to muscle in on their market share. They called on us to evolve their brand and reinvigorate their corporate identity. We worked closely with company leadership to create a cohesive suite of identities that set them apart from the competition and reaffirmed their position as the Northwest's premiere insurance provider.