Committed to the Land They Love
Research had identified an opportunity for ICL to better communicate with supporters about the organization’s work, accomplishments, and leadership. With its broad range of constituents and a goal of attracting a wider and more diverse constituent base, it was essential that fundraising materials appealed to all audiences. Hansen Belyea created a campaign name, logo, and design that highlights the connection supporters all share—a love for Idaho’s great outdoors. Handwritten supporter testimonials further personalized the message.