Outfitting a Brand for the Adventures Ahead
AltRider designs and manufactures premium, American-made protection pieces for all-terrain motorcycles. They needed a creative firm to capture the core of their company – superior strength matched with rugged good looks – with a spot-on name, logo, brand identity, and business card.
After nailing high-function and sleek design, we then developed an e-commerce website and an eye-catching 2013 product catalog that communicated “off-road adventure” at every turn. In the few short years we’ve worked with AltRider, the company has evolved from a scrappy startup to a global leader in the Adventure Touring industry with 200 dealers in over 25 countries.