Project Overview

A practice of distinction

Allegro Pediatrics is one of the largest physician-owned pediatric practices in the country, with over 80 providers in 8 locations on Seattle’s Eastside. For nearly 50 years, under the name Pediatric Associates, the practice had helped generations of Eastside kids grow up happy, healthy, and strong. But the practice was facing competition like never before. They also had ambitious goals for growth. They turned to Hansen Belyea for help repositioning the practice for the future.

The previous name and logo

New name and logo

The Challenge

Creating distinction in a crowed market

It was important to Pediatric Associates that all 350+ doctors, nurses, and staff had a voice in the process. Through 13 discovery sessions and both internal and parent surveys, we gathered the input of over 2,200 people. Based on what we learned, it was clear the practice needed a stronger identity in order to stand out from the competition and be easier to find online. Pediatric Associates wanted a name that was shared with no other pediatric practice in the country, and they wanted to own their exact URL. With these parameters in mind, we developed the name Allegro Pediatrics, and built a robust brand platform that better reflects the values and characteristics of this vibrant practice.

Scope of Work

+ Brand Messaging
+ Logo Development
+ Website
+ Video
+ Advertising
+ Signage

What We Did

A new name, a brand new look

For the launch of Allegro’s new name and identity, Hansen Belyea created a campaign featuring a media mix specifically tailored to most effectively reach Allegro’s audience through print, digital, radio, and TV advertising. The campaign was successfully developed within the practice’s ambitious timeline and budget goals. Along with advertising and messaging, we also assisted with logistical planning, such as ensuring that the signage at all 8 clinic locations was updated in a way that best reflected the new logo and brand.

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