Our Big Night at the 2016 Pulse Awards

By Ron Hansen

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It was an incredible evening for Hansen Belyea at last Thursday’s PSAMA Pulse Awards. We were excited and honored to have won in three categories, including the People’s Choice Award—the night’s top honor—for our rebranding of Perteet. We also won top honors in the Integrated B2B category for our work for The Robbins Company, as well as taking home the trophy in the Print category for Idaho Conservation League’s “It’s My ID” campaign.

We were thrilled to have members of the Robbins and Perteet teams there with us to share in our victories. These awards belong to them as much as they belong to us. We could not have done this award-winning work without the trust and collaboration of these fantastic clients.

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The Pulse Awards are unique among marketing honors because they are results-based, taking into account not only the creativity of an entry but also the impact the work had for the client. We’re immensely proud to have been able to contribute to the success of these three great organizations.

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Print

For ICL’s “It’s My ID” campaign, we named and branded the organization’s endowment expansion effort, and created an engaging fundraising package, including logo, custom folder, brochure, inserts, and intent to give form. The “It’s My ID” campaign has met its $4,000,000 goal well ahead of its January 2017 deadline and continues to raise funds. We are very pleased to be a part of the effort to help secure the future of Idaho’s leading voice for conservation.

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Integrated B2B

For our longtime client The Robbins Company we created the “Focused Forward” campaign, an integrated marketing effort, including video, print ads, direct mail, branding, and trade show booth design. One of the main goals of the campaign was to gain further industry acceptance of Robbins’ new Crossover TBM series. The Crossover machine has since become 25% of total machines sold for the year, exceeding Robbins’ sales goal by 400%.

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Branding

From confident decision making to extraordinary internal enthusiasm, our experience working with Perteet has been the gold standard for company rebranding project. Our work for this fantastic civil engineering company included creating a new logo and brand identity, along with everything from new strategic messaging to the design of flexible custom templates for an overhaul of the company’s website.

“Hansen Belyea listened to us—and it shows,” said Lori Castro, Marketing Manager at Perteet. “What Hansen Belyea delivered was something brand new and beautiful, and with just a smidge of DNA from the original. Our logo is the perfect balance of warm and professional. It captures our culture beautifully and perfectly represents who we are and what we are about. I have been through several rebrands and I have never seen a logo so well received. Absolutely love it.”

PSAMA Pulse Awards 2016. Photo by Alabastro Photography.

Pulse Awards event photography by Alabastro Photography.
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