Hansen Belyea

How one became greater than two

nick — Wed, 11 Apr 2012 18:48:45 +0000

In branding, quality is much more important than quantity. That’s why when two Northwest technology consulting companies merged, they asked us to bring them together under a single, meaningful brand.

But mergers add complexities—you have to combine two target audiences. How would this newly combined company capitalize on its opportunities?

Moving ahead with the new name of “Axelerate,” our team leveraged the key benefit of speed as the brand’s major attribute.

View the Launch Video / Visit the Website

A sense of place, a sense of pride

nick — Wed, 11 Apr 2012 18:48:41 +0000

The Wenatchee Foothills, a wildlife-adorned steppe in Central Washington, are home to training trail runners, families enjoying afternoon strolls, and young children learning about local ecology.

Needing to open donors’ eyes to the importance of conserving the Foothills and protecting the region’s quality of life, the Chelan Douglas Land Trust chose Hansen Belyea for branding its major capital campaign. With its inspiring logo, tagline, and communication tools, the CDLT is poised to raise $8.145 million.

Made in Malaysia

nick — Wed, 11 Apr 2012 18:48:34 +0000

This snapshot of Kuala Lumpur was taken on location while filming for The Robbins Company. A compelling collage of sights and sounds, the footage is a mix of shots taken with three different cameras—a Canon 5D MKII, iPhone and GoPro.

Think local, eat local

nick — Wed, 11 Apr 2012 18:23:18 +0000

In Washington, we have fresh local produce year-round. Yet many of our residents don’t have access to healthy options. Farm to Table, an initiative of Public Health-Seattle & King County, provides these choices to communities in need through meal programs for seniors and young children.

Wanting a clear and concise way to represent the project, the public agency asked us to develop a logo that encapsulated Farm to Table’s core attributes of growing and sharing.

Launching with some real momentum

nick — Thu, 26 Jan 2012 19:28:27 +0000

A new technology consulting company born from a recent merger, Axelerate needed to convince clients that it had more to offer. When it came to launching the new brand, this fast-paced video showed clients they could rely on Axelerate for efficient and creative solutions. We all know technology moves fast—but Axelerate moves faster.

True data, measure by measure

nick — Thu, 26 Jan 2012 19:28:13 +0000

Instrumentation Northwest was challenged by its positioning in the environmental monitoring industry. A company that provides more than instruments and reaches beyond its home in the Pacific Northwest, it needed a foundation for communicating its growing set of offerings (such as wireless telemetry and software) and its ability to compete as a global player.

Ready for a new direction, the company’s leadership turned to Hansen Belyea for a rebrand. With an updated corporate identity, visual subbrand system, website, advertising, and trade show presence, this Northwest company is ready to expand into new markets.

Visit the website

From study halls to tunnel walls

nick — Thu, 26 Jan 2012 19:27:46 +0000

Since expanding into video several years ago, Hansen Belyea has traveled near and far for clients. We’ve ventured deep into underground tunnels in Asia, and heard from cheerful students in nearby Redmond.

This reel shows some of the many stories we’ve told through video.

See our video section

Connecting students with healthy choices

nick — Wed, 25 Jan 2012 21:55:27 +0000

Yes, now the school cafeteria is a place where kids can eat right. Our client, Renton Schools is adding new options that promote healthy nutritional habits in students from K-12.

To give their program a look that appeals to various student age groups as well as parents and other stakeholders, they called on Hansen Belyea to create a visual identity and signage system.

Seeking energetic learners

Sam — Thu, 20 Oct 2011 18:20:25 +0000

The Berkeley Carroll School, an independent college-preparatory day school in Brooklyn, needed to attract the best and brightest minds around the city.

To make BCS the school of choice for these prospective students and their parents, this suite of printed pieces introduces them to Berkeley Carroll’s dynamic learning community. With new, vibrant visuals and tailored messaging by age group, the series appeals to parents and students from pre-kindergarten through high school.

Online selling power

Sam — Thu, 20 Oct 2011 18:17:00 +0000

When your client’s name is as direct as Sales Result inc., you better deliver a website that does just that—creates results.

A sales consultancy based in the Northwest, SRi tackles clients’ hard-to-solve sales problems, developing and helping implement plans of sales execution. The new SRi website conveys sophistication while emphasizing the company’s to-the-point approach and bold selling points.

Visit the website